Company strengthens global expansion and presents portfolio of cooked frozen chickens at the most important food and beverage event in the United Kingdom
São Paulo, March 20, 2024 - BRF, one of the largest food companies in the world, is present at IFE London 2024, which will be held from March 25th to 27th in London, United Kingdom. The Company will present its frozen chicken portfolio, with a focus on cooked products, reaffirming its commitment to providing quality and varied food to British consumers.
Participation in the event also marks BRF's return to the UK market. This is an opportunity to establish commercial connections, in partnership with Marfrig, in addition to reinforcing the Company's local operations and relevance in the market. IFE is the UK's largest event focusing on the retail, foodservice, hospitality and wholesale sectors.
IFE London is also the opportunity to identify new business fronts, try innovative products and learn about the latest trends in the sector. The strategic partnership with Marfrig further strengthens BRF's position in the market and allows it to offer high quality products to local consumers.
Exports to United Kingdom
Participation in IFE London 2024 also comes at a strategic time for BRF's market diversification. A few months ago, the company started exporting to the UK again, after having its Toledo and Marau plants authorized to export industrialized chicken meat. “This qualification makes it possible to return to the market and also marks the country’s recognition and trust in BRF and its brands. This is an important step to strengthen our global operations. We remain focused on capturing the best opportunities in the international market”, highlights Leonardo Dall’Orto, vice-president of Planning and International Market at BRF.
Furthermore, the fair will be a good opportunity for the Company to capture opportunities and trends in the local market. “IFE will be extremely important to consolidate our knowledge of the British consumer, capturing trends and opportunities in order to strengthen our brands”, comments Fernando Dewes, Head of International Marketing at BRF.
“BRF gained 66 new licenses to export poultry and pork meat in 2023. The number is almost double that in 2022, the year in which the Company registered 35 qualifications. Market diversification allowed more flexibility throughout 2023 to capture the best opportunities”, says Andre Taffarello, Executive Director of International Markets.
This year, IFE London will bring together 27,000 food and drink industry leaders and more than 1,500 suppliers from around the world.
IFE London 2024Date: March 25th to 27th, 2024Place: London, United Kingdom: Royal Victoria Dock, 1 Western Gateway, London E16 1XL, United KingdomBRF Stand: Stand 4071Event Website: https://www.ife.co.uk/
About BRF:
BRF is present in 127 countries and its purpose is to offer increasingly tasty and practical quality food to people around the world through the sustainable management of its chain, from farm to table. Owner of iconic brands such as Sadia, Perdigão, Qualy and Banvit, the Company bases its actions on the fundamental commitments of Safety, Quality and Integrity. With agility, simplicity and efficiency, the company bases its strategy on a long-term vision and aims to generate value for its almost 100,000 employees and 300,000 customers worldwide, and approximately 10,000 integrated partners in Brazil, all of its shareholders and for the society.
Press Contact – https://www.brazil-frozen-food.com/
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